Assignments for lesson "Chapter 9 Identifying Market Segments and Targets"

Assignment title and description	Solutions	Notes / Feedback	Discussion
Activity 11: Industry Analysis Submit the Industry Analyses of your Marketing Plan (Based on your chosen local company) SWOT: Strengths, Weaknesses, Opportunities, Threats Porter’s 5 forces analysis: Bargaining Power of Suppliers Bargaining Power of Buyers Threat of New Entrants Threat of Substitutes Industry Rivalry Note Please compile the following documents until you have finalized your Marketing Plan: All documentation and activities submitted in relation to this final requirement. Letters from customers, distributors, subcontractors. Letters given to sources of information. Research Result including research plan, research instrument, and tabulated results. Contracts i.e Lease/Rent, Exclusive dealerships, etc. Price list from competitors or suppliers may be added.	None yet. Submit solution	None yet.	Not allowed
Activity 12: Target Market Submit the Target Market of your Marketing Plan Target market demographics Industry or societal trends that affect your customers. Your target customers’ needs and wants and corresponding product benefits.	None yet. Submit solution	None yet.	Not allowed

Assignment title and description

Solutions

Notes / Feedback

Discussion

Activity 11: Industry Analysis

Submit the Industry Analyses of your Marketing Plan (Based on your chosen local company)

Note Please compile the following documents until you have finalized your Marketing Plan:

All documentation and activities submitted in relation to this final requirement.
Letters from customers, distributors, subcontractors.
Letters given to sources of information.
Research Result including research plan, research instrument, and tabulated results.
Contracts i.e Lease/Rent, Exclusive dealerships, etc.
Price list from competitors or suppliers may be added.

None yet.

None yet.

Not allowed

Submit the Target Market of your Marketing Plan

1. Target market demographics
2. Industry or societal trends that affect your customers.
3. Your target customers’ needs and wants and corresponding product benefits.

None yet.

None yet.

Not allowed