Homework for Lesson Chapter 10 Crafting the Brand Positioning

Assignments for lesson "Chapter 10 Crafting the Brand Positioning"

Assignment title and descriptionSolutions Notes / Feedback Discussion

Activity 13: Marketing Strategy

Submit the Marketing Strategy of your Marketing Plan
    1. Overall objectives and mission statement
    2. Positioning relative to competitors and in the eyes of customers
    3. General strategies to reach objectives and fulfill mission
    4. Marketing mix, including specific marketing programs
      • Products
      • Pricing strategies
      • Distribution channels
      • Promotions, advertising and other marketing programs

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Submit solution

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Activity 14: Forecasting

Submit the Forecasts of your Marketing Plan
    1. Size of target market and growth projections.
    2. Sales growth projections.

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Submit solution

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