Homework for Lesson Chapter 14 Designing and Managing Services

Assignments for lesson "Chapter 14 Designing and Managing Services"

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Activity 17: Executive Summary

Submit the Executive Summary of your Marketing Plan     Note Please compile the following documents until you have finalized your Marketing Plan:
  • All documentation and activities submitted in relation to this final requirement.
  • Letters from customers, distributors, subcontractors.
  • Letters given to sources of information.
  • Research Result including research plan, research instrument, and tabulated results.
  • Contracts i.e Lease/Rent, Exclusive dealerships, etc.
  • Price list from competitors or suppliers may be added.

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