Homework for Lesson Chapter 11 Creating Brand Equity

Assignments for lesson "Chapter 11 Creating Brand Equity"

Assignment title and descriptionSolutions Notes / Feedback Discussion

Activity 15: Financial Analysis

Submit the Financial Analysis of your Marketing Plan
    1. Pro forma profit and loss (P&L) for each product and in total:
      • Sales forecasts
      • Cost of goods
      • Marketing budgets
      • Fixed overhead
      • Variable expense projections, profit margins
    2. Breakeven analysis
    3. “What-if” scenarios/sensitivity analysis

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